By Ken Peterson, CKD and Leah Peterson, SEN Design Group
About eight years into the kitchen/bath design profession, I developed a different way of doing business that completely transformed my operation, producing results far beyond all expectations. This new sales process was predicated on four core marketing principles:
Having launched the kitchen/bath industry’s first buying and business development group in 1994, the SEN Management Team has had an opportunity to work with hundreds of design firm owners. We have analyzed their financial statements, studied their business models up close and personal, critiqued their operations onsite, and coached owners for many months on end …. and through both good and bad economic times.
Veteran Dealer Dan Luck to Join as Education Manager
Ah, yes. The familiar question. It is usually preceeded with "What is SEN Design Group?," however. After a great week at the Kitchen & Bath Industry Show in Orlando, FL, it seems appropriate to address the often asked question of, "What is a kitchen and bath buying group?"