What do you wish you knew about business success in the kitchen and bath industry when you were just starting out?
My first job out of college was in retail marketing with an international oil company. Anything and everything to do with service stations, from the refineries to the fuel pumps, that was the business.
One thing I learned early on in my career is that learning is lifelong. No matter what level of formal education anyone attains, it is just the start. I always keep learning because business is always changing.
More than likely, you've come up against ojbections from a client before. Maybe, more often than you'd like. But how you handle it can make the difference in ultimately gaining the sale, or not. Dale Carnegie has developed a powerful, structured response to handling objections and a few of the steps are outlined below.
Ten years ago Faith Popcorn, the futurist guru, wrote “what will make us buy one product over another is a feeling of partnership with the seller” … “that decency is not only the only way to behave, but decency can also be profitable” … and “we want to buy from a person … a person whom we trust.”