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    Business Advisories 

    Introduction

    Vol. 1, Issue 01

    Many dealers have never experienced events that are in front of us today. Few have the first-hand experience of previous, economic downturns, which makes the strategic community of SEN a more valuable resource for all of us to leverage for assistance and to lean on in order to navigate these uncertain times.

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    Adjust Your Message

    Vol. 1, Issue 04

    How long will this coronavirus pandemic last? Bottom line: No one knows for sure. What is known is the advertising and marketing message used earlier this year won't work in this climate. The marketing plan and budget you developed for 2020 needs a significant overhaul for the remainder of this year.

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    A PPP Pandemic Fable

    Vol. 1, Issue 07

    Like many other SEN members, he applied for the Congress approved Paycheck Protection Program (PPP). He spent hours leading up to it reading about the subject, getting prepared, and gathering the necessary documents in a state of readiness.

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    Time for Right-Sizing

    Vol. 1, Issue 10

    Deemed "essential businesses” by some respected states, many kitchen and bath dealers chose the side of caution and allowed their employees to work remotely, while keeping their showrooms available only by appointment. Given the green light, we’re ready for some sense of normal.

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    Grounded, Not Dormant

    Vol. 1, Issue 02

    I haven’t heard the words “you’re grounded” since they were issued in my teen years by my parents. Now, years later, we hear the same decree, this time from our national, state, and local governments. Overnight our world is turned upside down. Regular activities and routines are everything but that. 

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    Budget: Crisis Style

    Vol. 1, Issue 05

    You need a budget for your business. That’s a true statement without a pandemic. With an epidemic, the need intensifies. If you don’t have one, relax, it’s never too late to start. Today is a new day. Take the first step, commit to one, develop one, now.

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    Teaching and Possibilities

    Vol. 1, Issue 08

    Yet, here we are, a new normal in our lives – at least for now. No doubt, this crisis has altered how our lives are lived and forced us into newly structured days and weeks. Even so, it would be a shame if we didn’t have some positive takeaways from this moment in time. Learnings that wouldn’t have occurred without this disruption in our lives.

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    Working From Home

    Vol. 1, Issue 03

    We’re forced to play multiple roles without ever leaving our homes. Parts are colliding, and maintaining those roles and keeping relationships intact are challenging. No wonder distilleries in most states are considered an essential business. Here are a few tips to assist you in being productive while grounded at home. You are not alone in this endeavor. 

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    A Crisis is an Opportunity

    Vol. 1, Issue 06

    Amid the COVID-19 pandemic, how are you leading? Are you taking advantage of the situation or, merely biding your time, hoping it will be over soon? During this worldwide crisis, we have two choices in front of us;  limp or run.

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    Time for Right-Sizing

    Vol. 1, Issue 09

    Very few businesses have successfully avoided the pandemic impact that has gripped the world. Pre-COVID-19 business conduct was far different than the current crisis. And, post-pandemic, will probably become different even more. It’s time to take the lead and make the necessary restructuring efforts to exit this crisis with maximum profitability in mind.

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