It’s absolutely true that a 1% reduction in your cost of sales increases your net profits by fully 1%. But the same is not true of a 1% increase in sales. Yet dealers always seem to focus on the top line.
Having reviewed literally hundreds of dealer financial statements, SEN can say with a high degree of certainty that most practitioners are undervaluing their jobs by at least 15%. On a $2,000,000 operation, that's $300,000 being left on the table. Imagine what that kind of extra cash can do to solidify a firm's financial underpinnings or achieve its growth objectives!
Remember when Lehman Brothers went down in September of 2008, and your sales volume dropped precipitously like a large rock falling off a high cliff? Helpless feeling, wasn't it? Even the most senior designers in the kitchen/bath industry could not seemingly make a sale happen back then. Cabinet manufacturers who had just expanded their plant facilities to handle the booming demand of the 2003-2008 economic expansion were just as helpless - aghast at the rapid decline of incoming sales orders.
It's officially summer which means for many of us, it's time for a vacation! However, as a small business owner, it can be stressful even thinking about leaving the office for a week. Here are a few tips on preparing for your absence.
SEN Is more than just a buying group. It's a business development group, dedicated to making its members more profitable and successful than ever before. With 6 Unfair Advantages, SEN Members rise above the competition by earning, and learning more.
1. Financial Know-How
We’ll help you get to know your numbers, discover what’s not working and learn how to make adjustments that keep the profit rolling in.
2. Purchasing Power
We give you access to reduced product rates and annual rebates that put your average margins way ahead of your competition.
3. Higher Gross-Profit Margins
We’ll help you learn how to market yourself in a way that proves your value and raises your gross profit margin.
4. Sales Professionalism
Learn how to leverage a consumer-friendly sales process, develop better sales techniques, train recruits and turn prospects into repeat paying customers.
5. Strategic Community
By bringing our members together, we create a supportive community that works toward making everyone involved more profitable.
Our pooled resources allow SEN Design Group to produce revolutionary assets that every member can profit from.
That's it! It's that easy. Business owners who embrace and implement all 6 Unfair Advantages set the company up for true success..and turn it into an engine for wealth!
Want to jump in immediately? The last SEN Business School of 2018 is coming up this July.
For more information on any of the Unfair Advantages a SEN Membership offers you, contact us! We're ready to help you earn more, and learn more.