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Business Advisory Vol. 01 Issue 18

By Dan Luck on Jul 14, 2020 10:26:08 AM

The Up-Front Contract - A Home for Sales Success 

If baseball is ever played again this year, a pre-game ritual that takes place before every game will once again occur. This ritual involves a meeting of the umpiring crew and the managers from each team. 

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Are You Truly Ready To Add A Sales Designer?

By SEN Design Group on Nov 13, 2019 11:04:07 AM

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Play To Your Prospect's Fantasies

By SEN Design Group on Sep 24, 2018 10:36:52 PM

Remember when Lehman Brothers went down in September of 2008, and your sales volume dropped precipitously like a large rock falling off a high cliff? Helpless feeling, wasn't it? Even the most senior designers in the kitchen/bath industry could not seemingly make a sale happen back then. Cabinet manufacturers who had just expanded their plant facilities to handle the booming demand of the 2003-2008 economic expansion were just as helpless - aghast at the rapid decline of incoming sales orders.

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Handling Objections Successfully

By Becky Wiedemann on Jul 25, 2017 4:38:01 PM

More than likely, you've come up against ojbections from a client before. Maybe, more often than you'd like. But how you handle it can make the difference in ultimately gaining the sale, or not. Dale Carnegie has developed a powerful, structured response to handling objections and a few of the steps are outlined below.

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The Art & Power Of Collaboration

By Ken Peterson, CKD on Mar 13, 2017 4:15:46 PM

About eight years into the kitchen/bath design profession, I developed a different way of doing business that completely transformed my operation, producing results far beyond all expectations. This new sales process was predicated on four core marketing principles:

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