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The year 2020 has been a challenging experience and SEN wants to keep positive momentum moving forward into 2021. That’s why we chose to not cancel the Fall Conference event completely, but rather provide an exciting cadre of speakers and content at “Gaining the SEN Edge: Ten Tuesdays With SEN” Virtual Event. It will help you stay connected with valuable education, great speakers, and fellow industry-peers until we can all see each other again.



Why let a pandemic be an obstacle to continued business improvement, education, exclusive business opportunities and networking with peers/friends and experts?

At SEN Design Group we are overcoming the obstacles and moving forward to bring you a must-attend, power-packed, 10-week series of events — virtually — right from your own home or office!

Mark your calendar now for SEN Design Group’s, “Gaining the SEN Edge: 10 Tuesdays With SEN” Virtual Event this fall. Featuring an outstanding line-up of speakers, experts and vendors, brought to you each Tuesday at 3pm, beginning September 15th through November 17th. We’ve made it easy for you to participate online — with 1-2 hours of fast-paced sessions each Tuesday.

And, as with our live conferences, you won’t want to miss the premier speakers, business education and special vendor product opportunities that will continue to help you stay on the cutting-edge of the industry with best business practices, ideas, inspiration, processes, and sales tactics.

Watch your inbox for more exciting information to come on the schedule of topics, speakers, as well as peer Roundtable discussions!SEN-Edge-speaker

Finally, a virtual event that JUST WORKS

Tired of virtual events? We are too. Which is why we created Gaining the SEN Edge: Ten Tuesdays With SEN — a digital experience that will give you powerful content and actionable advice to supercharge your business effectiveness.

WARNING: These sessions of on line training do not include generic speaker panels, awkward virtual trade show booths, or pseudo-motivational talks that leave you all jazzed up with nothing to actually do. We’ve designed this event to address the topics that you care about!


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We know COVID-19 has dramatically changed the way you run your business – and #SENEDGE has changed how we’re delivering the content you need now in order to be successful. Save your travel expenses — and bring your entire team — to join us for a unique, not-to-be-missed, virtual experience that emphasizes education, processes and sales tactics for both being profitable now and laying the groundwork to thrive in the future.


Limited-time, Member-only, vendor specials

Gaining the SEN Edge: Ten Tuesdays With SEN may be an all-virtual event this fall, but there are a few things that never change. This is an exclusive event for SEN Members and Vendors. It remains a great opportunity to connect with your peers and fellow members (and friends). And it’s the best time to take advantage of vendor specials offered at this SEN event.


“My team knows that it will be time very well-spent!”

Gaining the SEN Edge: Ten Tuesdays With SEN is on target to give you the greatest ROI for a SEN event to date. The content has never been better (and more relevant), the cost has never been lower, and the convenience factor has never been higher.









September 15th: The State of SEN and awards with Dan Luck, VP Education, SEN Design Group, followed by Karen Wistrom from Dura Supreme, then a Happy Hour with Karen and the SEN Leadership Team for Q&A and networking with fellow members.

September 22nd: Heather Argo and Kristi Hodson from Cabinet Works Group will be discussing Designing for Today, followed by another Happy Hour with Heather, Kristi, and Gordon Sutton.

September 29th: operateIT with Dan Luck will present exciting, new developments that can help make your business more efficient and profitable utilizing the Good-Better-Best Selling System.

October 6th: Cutco Katie will conduct a panel with five SEN members to discuss best practices for client referrals, obtaining additional future projects, and the value of gifting after the job is complete.

October 13th: Lynne Jensen-Nelsen, Founder, Conversion-omics Speakers & Consultants, will show you how to create your competitive advantage in today’s constantly changing business environment. There will also be a Happy Hour with Lynne and SEN Leadership Team members after the presentation.

October 20th: Brian Javeline, President & Co-founder of MyOnlineToolbox, will discuss the importance of having the proper online marketing plan after an economic tsunami while staying focused to charge ahead.

October 27th: Brenda Bryan, Executive Director of RICKI, Research Institute for Cooking & Kitchen Intelligence, brings you her findings on The Future of Kitchen & Bath — Predictions Regarding Crucial Market Segments. This comprehensive study illuminates important ways the market is evolving among four essential consumer segments: Younger Starters, Moving-Ups, Midlife Made-Its, and Older Next Phasers. Preferred products, styles, must-haves and special challenges with each segment will be revealed to help you align your business with the most promising customer profiles.

November 3rd: Dealer and Sales Roundtables

November 10th: Dealer and Sales Roundtables

November 17th: Pamela Danziger, Author and Market Researcher, Founder of Unity Marketing, will speak on luxury selling, European cabinets, and design for today’s changing customer where she applies her findings to help companies grow their businesses and provides brands with actionable insights into the minds of their most profitable customers. She is the author of 9 books and is a contributing columnist to The Robin Report and Forbes.com. Pam will be followed by a closing message from Dan Luck.

> SHOW UP TO WIN! Attendees can participate in a drawing for valuable prizes after the final session. You must be present (online) to win.





Back to the Future—Upcoming On-Location Conferences

SEN’s semi-annual kitchen and bath conferences feature timely topics and proactive workshops, panels, and Roundtables. Our events arm you and your staff with actionable information that can be incorporated into your kitchen or bath business right away. One of the key benefits of the conference is the quality time you are able to spend with vendors and like-minded dealers who attend the virtual conference as SEN Members.