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Learn More. Earn More. It's That Simple. 

At its core, SEN believes that you are never too old, too experienced, too successful, or even too deep in trouble to learn something that can make you a better and more successful businessperson. To that end, SEN continually develops new programs to help educate the membership, their personnel, as well as the industry. 

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Unlike any other kitchen and bath buying group or industry association, a SEN membership offers an array of programs and tools to help grow your business. Whether you were $1MM or $100MM in revenue in 2017, SEN has the financial, operational, management and sales education to help reach your next level of business success. 


Former U.S. Senator Bill Frist said "education brings about opportunity, and in turn inspiration." Bill is right on. 

Throughout the year, SEN offers a variety of education for its members including two national conferences jammed packed with expert speakers, the industry's only Business School, complete access to its SENtelligence Library, world-class sales training, and much more. It's part of our DNA to teach, and it's available to you as little or as much as you'd like it. 

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SEN understands that no two kitchen and bath showrooms and design/build firms are exactly the same and therefore, despite all the similarities, effective business development will take different routes to success. To speed up the process, SEN is the only industry organization with multiple Licensed Professional Business Coaches (LPBC's) on staff with the background, knowledge and credentials to power our industry professionals toward crafting the best game plans for achieving their goals. It is our passion to help make our members stronger, smarter business people.

Whether you’re a large showroom dealer looking to get even bigger and even better, or a smaller studio model trying to improve your profitability and streamline efficiencies, SEN has the Coaching Services to not only
substantially strengthen your business but help realize its full potential. Our Business Coaches can partner with you 1:1 to cover 
topics such as creating a profit plan, increasing gross profit margin, crafting an exit plan and hiring the right talent.

Screen Shot 2018-03-07 at 3.19.56 PM.pngFor more information on coaching, contact us today.



The SEN Design Group Business Schools are hard work! This is a roll-up-your-sleeves, bring your financials and let's get real, four-day experience to help improve your business. 

One recent participant stated, "Thank you very much for this business school opportunity. I really learned a lot! I should have taken this course a long time ago. But it's never too late!" 

This program is designed for Owners, Partners, General Managers and Business/Office Managers who wish to gain critical financial, business management, and marketing know how to realize their company’s full profit potential. 

In this program you will:

  • Learn the key economic drivers behind substantially improving your company’s return on assets and return on equity.
  • Learn critical management tools to help guide your business toward achieving your annual budgeted revenue and net profit goals so you, indeed, have the money in your checking account to pay out year-end bonuses.
  • Adopt a strategic planning model that will help you develop your business so you can earn a premium price for your business if, and when, you are ready to sell it and earn a comfortable retirement.

Click here for more information and dates on upcoming classes!



Learn all you need to know to about how to get the highest returns on your sales and the appropriate profit percentage you should be earning for your business!  

This course addresses, among many other topics:
  • Budgeting Process
  • Revenue Projections
  • Wage and Benefits Analysis
  • Depreciation

Click here for more information and dates on upcoming classes!



In partnership with Sandler Training, SEN is providing world class sales education to help you learn more and earn more this year!

What will you learn during this bootcamp? 

  • A Proven Sales Process
  • How to Get Retained Faster
  • Implementing an Interactive Budget
  • Handling Buyer's Remorse
  • Reinforcement Options

Click here for more information and dates on upcoming classes!



Learn all you need to know about what the SEN Design Group has to offer! From price formula, sales process, and operation platforms, this seminar will introduce the assets that SEN provides to keep your business moving forward.

This seminar will examine topics including:

  • Live Demo of Good-Better-Best (GBB) Budgeting System
  • 6 Steps to a Fast Client Commitment
  • Key Benefits to Complete Operating System

Click here for more information and dates on upcoming classes!